Peace & Love Festival
Peace & Love is the largest festival in Sweden and theonly one with an outspoken message of Solidarity, Diversity and Understanding, which runs through the whole event. It started in 1999 and is located in Borlänge, Sweden. The festival is a part of an organization which is involved in other projects besides the festival in Borlänge.
The concept of the Peace & Love festival is to spread
the message of Diversity, Solidarity and Understanding. It’s about crossing
borders and bringing differing cultures from near and afar together and trying
to get people to change their attitudes towards themselves and others.
History
The Peace & Love festival was first held in 1999, as a
reaction to the ongoing violence. The first festival was held at a club in
central Borlänge, with about 900 attendees. Since then the festival has been
held at different locations i central Borlänge. The Peace & Love festival
is still one of Scandinavia's fastest-growing festivals. In 2006 there were
15,000 visitors per day, with over 37,000 people attending in total. The 10th
Peace & Love festival was in 2008 and had a record of 25000 visitors, which
made them the second biggest festival in Sweden.
2008
This year was the big break for the festival. The tickets
sold out as early as 23 May, and the festival got a lot of attention in
nationwide media. 2008 was celebrated as the tenth festival. Artist that played,
amongst others, were Sex Pistols [UK], Manu Chao [FR/ES], Kent, Teddybears, The
Wombats [UK], Crystal Castles [CAN]. As a late surprise Roky Ericson and the
nomads was announced.
2009
The festival was held between 22 June and 27 June. This year
Peace & Love became Sweden's biggest festival with 41 685 tickets sold.
Some of the bigger bands and artists were: Mötley Crüe (US), The Kooks (UK),
Volbeat (DK), Milow (BE), Keane (UK), Thåström and Håkan Hellström.
2010
In 2010, the event took place between June 28 and July 3 -
the same weekend as other major scandinavian festivals Roskilde Festival and
Hove Festival. The festival broke that record yet again, selling 42 000
tickets. This year, amongst others, Jay-Z, Lily Allen, Patti Smith, The Kooks
and Kent.
Source: Wikipedia